Traffigen operates a unique cost-effectiveness driven approach to search engine marketing that is encapsulated in our Value Driven Methodology (VDM).

The core principle of the VDM is that it does not matter what method you choose to drive traffic to your web site (legal and moral issues aside of course), what matters is what return you are achieving from that method, and you should spend as little as possible to achieve as much traffic as possible.

In practical terms, what this means is that budget should first of all be directed to the lowest cost traffic generation method and you should move up the chain only for keywords where the lower cost methodologies are not effective.

Central to this methodology is the principle of effective keyword identification.

Traffigen's VDM is a holistic approach that includes keyword identification and rating, web site optimisation, performance monitoring, ROI analysis and PPC bid management. By having all services provided under one roof you ensure that the provider (Traffigen) is operating for your benefit and not for the benefit of itself or other interested parties.